Jingri registered two new trademarks: SHOWWIN and LAIAFTS (also known as Lai An). SHOWWIN focuses on fabric customers, while LAIAFTS targets the craft market. While these are new brands, Jingri has been operating in the industry for nearly 20 years. The company’s goal is to directly connect with customers worldwide, offering products with exceptional quality and competitive prices.

Jingri expanded its operations from being a fabric metallic yarn supplier to a comprehensive metallic yarn supplier. We began offering metallic yarns not only for embroidery and knitting but also for handmade crafts, including knitting, beading, macramé, and shuttle tatting. The registered trademark JR gained recognition within the crafting community. In 2023, the company also participated in the "Shanghai International Textile Expo" to enhance its brand visibility and reach.

Jingri began to vertically integrate its operations, controlling both upstream and downstream processes to increase cost-efficiency and product quality. The company invested millions of dollars in importing cutting-edge vacuum vapor deposition machines and expanding its R&D capabilities. This allowed Jingri to produce high-quality laminated films at lower costs. The metallic yarn produced from these films demonstrated more stable properties and long-lasting luster. As a result, production reached an all-time high.

Celebrating its 10th anniversary, the company made its debut at the "Morocco Textile Expo" in Casablanca, showcasing its products to a global audience. During this period, Jingri focused on exporting metallic threads for embroidery and knitting under various dealers' trademarks to Southeast Asia, the Middle East, and Africa. However, the company did not yet have its own trademarks.

Jingri shifted its focus to international markets, primarily engaging in OEM and ODM for local yarn dealers. Sales grew steadily, especially in Morocco and Algeria, to increased brand recognition. Jingri’s color codes started to be adopted as the standard in these markets and are still widely used today.

After four years, the company’s total revenue reached 30 million yuan, and Jingri was recognized as an "above-scale enterprise" by the Chinese government. During this period, the company began exploring export channels, focusing on selling premium pure silver metallic yarn to the Middle East, successfully expanding into the regional market.

The founders of Jingri Metallic Yarn Co., Ltd., You & Lily, sold everything they owned and invested the proceeds into starting the company, marking the beginning of an incredible journey. Initially, the company operated on a small scale, focusing mainly on selling embroidery yarn to domestic customers.